On May 10, 2024, the eighth China Brand Day event was held as scheduled at the Shanghai World Expo Exhibition and Convention Center. Zhang Guoqing, member of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council, and Chen Jining, Secretary of the Shanghai Municipal Party Committee, attended the launch ceremony of the 2024 China Brand Day event and delivered speeches.


With the theme of "Chinese Brands, Shared by the World; Domestic Trendy Brands, Brands Build the Future", this year's product expo is co-sponsored by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, and the State Intellectual Property Office. Provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning, Xinjiang Production and Construction Corps, relevant enterprises, industry associations and brand service agencies participated.

The event planning hall, enterprise exhibition area, local exhibition area, special exhibition area and beautiful market section cover an area of about 70,000 square meters, and the event is unprecedented.


The enterprise exhibition area representing domestic products and trendy brands brought together more than 50 domestic leading state-owned enterprises. SINOMACH made a wonderful appearance in the state-owned enterprise exhibition area with the theme of "Green Feelings and Innovating the Future", focusing on advanced equipment manufacturing, industrial basic research and development and services, engineering contracting and supply chain The three main businesses use physical objects, VR experiences, videos, graphics and other forms to present the advantages of the group in building a whole industry chain of "green equipment - green engineering - green technology", demonstrating the group's integration of green development with corporate efficiency enhancement and industrial structure. The vivid practice of combining transformation and upgrading, using the "green content" to enhance the "gold content", and constantly polishing the SINOMACH brand.


Before the opening of the Expo, Luo Ganyi, deputy secretary of the Party Committee and General Manager of SINOMACH, went to the booth to learn more about the preparations for the group's booth exhibition content, carefully listened to the design concept and introduction of the exhibits, and expressed his gratitude to the participating staff for their hard work. Full affirmation and cordial condolences.


As a typical representative of SINOMACH's advanced equipment manufacturing industry, China YTO is exhibiting at this exhibition its independently developed innovative product Dongfanghong LR4A diesel engine. This product meets the non-road National IV and Euro V emission standards and is used in 80-135 horsepower tractors. The post-processing adopts EGR+DOC+DPF, which is powerful, energy-saving and environmentally friendly, making up for the shortcomings of domestic agricultural machinery exported to Europe and relying on imported engines.